Lead person centred practice Essay

Person centred Practice is very important within the care sector, it ensures that all service users have an equal and a big involvement when planning, developing and assessing their care needs. It means that we put the service user and their families at the heart of the decisions. It means that the service user is able to have more choice and control because they are influencing their own care plan to suit their individual needs. This is a key part of helping support and promotes independence and is effective as soon as we take on a new care package. The supervisor will complete a lengthy care plan prior to any care starting. It often involves the service user and close family members being present, each question within the care plan is answered by the service user and the family members, this means that when the care starts that we are ensuring we are meeting all of the service users needs. I understand that it is very important for service users to have shared decision making as they then feel equal in their care needs and included. At this stage the Supervisors get a chance to build up a trusting relationship with the service user and Person centred practice is providing care and needs which centres on the service user. It’s a way of caring for a person as an individual and putting them and their families at the heart of all decisions. Person centred practice put value to the independence, privacy, partnership, choice, dignity, respect and rights of the service user. 1.2 Critically review approaches to person centred practice The best ways to be person centred is to do the following: Discuss the service users strengths and make the most of them Communicate as well as you can at all times and always explain what you are doing and why you are doing it Always make the service users feel included at all times Help the service user do as much as they can for themselves (supporting independence) Common mistakes that care workers and other professionals often make, at times without realising are the following: Treating a service user like a child or speaking to them in a childlike fashion Use power to control the person. A service user who may have dementia, depression or a learning disability can be very vulnerable; therefore unknowingly a care  worker may slip into a â€Å"parenting† role and try to control situations. For example we have a service user who has learning disabilities; the regular care worker for this service user would always choose the clothes for this particular service user without asking the service user what they would like to wear. Due to the service user having very limited communication the only way the service user was unable to express their frustrations would be through actions. The care worker reported that the service user was showing signs of being angry by pulling things out of the carer’s hands and throwing them. I went to spot check a morning visit and found that although the relationship between the service user and carer was very good the care worker lacked in supporting choice and control. This was evidently frustrating the service user, therefore i asked the care worker to always give options, by taking out several outfits and allowing the service user to make a decision on the day to day activities. This gave the service user choice and control and a feeling of independence and inclusion, which should be supported at all times. 1.3 Analyse the effect of legislation and policy on person centred practice Legislations and policies such as: Mental capacity Act 006 Equality Act Human Rights Act 1998 Are just a few legislations that strongly reinforce choice and control for all service user and ensure that they are treated with dignity and respect and treated fairly at all times. At times, due to preventing service users causing any potential harm to themselves, for their best interest certain aspects and choices are made for them. In our company this usually relates to service users that may have mental health issues and dementia. The Mental Capacity Act was implemented in 2007 and seeks to empower and protect people who lack the capacity to make their own decisions. The five core principles that I work very closely with and communicate with all my team are the following: It is assumed that individuals have capacity unless an assessment has taken place that determines otherwise. Individuals must be given appropriate support to make a decision (before a judgement can be made that a person cannot do so) Individuals have the right to make a decision that seems unwise, does not mean that they lack the capacity to do so If it  is determined that an individual lacks capacity, any decision made on their behalf must be made in their best interests. Any actions taken in respect of the individual without capacity should be the least restrictive in terms of their basic rights and freedoms. Therefore at times person centred planning may be made by other professionals in order to maintain the well being and safety of a service user. But even though at times decisions may be made for service users because they lack the capacity to make some important ones, it should never be assumed that that are unable to make any decisions. 1.4Explain how person centred practice informs the way in which consent is established with individuals Person centered practice is also about keeping the choice of the individual firmly in their hands, and supporting and assisting them in taking and keeping control of their own lives. This is why it’s important to know that a client is assumed to have capacity unless it is proved otherwise. He or she must be able to understand the information relevant to the decision, retain the information, use the information as part of the decision making process and communicate the decision. If someone is assessed as lacking capacity, it must be sought elsewhere, from the next of kin or other individual or team responsible for the care of that person and any decision taken on their behalf must be in their best interests. 1.5 Explain how person centred practice can result in positive changes in individuals’ lives Person-centred practice means giving individual valued roles, participation and belonging in the community, freely given relationships, greater authority over decisions about the way they live, genuine partnership between the service, themselves and or their family and allies, individualized and personalized support arrangements. All of these contributes in helping people get better lives, meaning that individual will have a real home, purpose, family, friends and acquaintances, control over the direction of one’s life and future, good health, safety, security and justice which are all essential for both emotional and well being.

Matthew Harrison Brandy Essay

I am delighted to write to you this letter. I believe you are fine and ready to join me in celebrating the success of Matthew Harrison Brandy. Harrison with no doubt deserves kudos for this success. According to Genesis 1:1-3, God himself was and everything that became originated from Him. Thus God gives ability to all beings to be what He wants. Matthew argues that God did not give man mind to abandon his faith as Darwin did. Evidently in Genesis 3, Adam and Eve disobeyed God. In verses 5, the serpent lied to Adam that if they knew the truth, they would discover between good and evil (Milligan W. R, 1999). The individual mind of human should not be used as a tool to abandon the faith. Matthew gives an example of a sponge. He says, â€Å"Biblically a sponge would think if God allowed it to†. Yet still it ill not abandon its position unless it is displaced. This implies that all creatures made by God have the same privilege; they only differ on their purposes. Although Drummond uses Darwin’s theory of evaluation, it is clear that he does not cite the origin of creatures. His argument is biased since Darwin himself was a Christian believer became an atheist. This indicates that Darwin abandoned his orthodox Christian belief. It is true that revelations are given by God, and all living beings were created by the word of God as Brandy says in his argument. The created things multiplied there after as God commanded them. The argument of design cites back on a supreme intelligent being-God. He designed everything and they were good unto him (Milligan W. R, 1999). God had power to order creation of all things like water, heaven earth and other things. His intellect cannot be challenged. It is a great crime to make people believe in the law of evolution. sIt has flaws and confusions Darwin admit his guilt when he says that he lost direction after he abandoned his Christian faith. Fascinating observations from his thought became misleading. Darwin failed to give credit to God for creating all things. Matthew illustrates that man needed to have control in the garden Eden. In Darwinism he admits that man could not be trusted to make grand decisions. This implies he needed control which contradicts the theory of evolution. He further contradicts himself in explaining the origin of species. The wonderful universe could not be a result of blind chance. This is quite erroneous. Besides, how can man be a descendant of an ape? Man’s mind by no-means has no relation to a monkeys mind. After Adam and Eve had sinned, God gave them punishment. The same plague befell Darwin after he deviated from his orthodox faith. He therefore lost the voice of his conscience and reasoning. His spiritual and emotional aspects became weak. This made him have baseless philosophies. By having Henry support evolution, it is like he is insane. Only birds of the same feathers flock together. Matthew has no struggle to win the trial. In court, Henry looks sleepy and at one point he was told to wake up. Scientist offer sacrifice to their gods and this reveals a great deal of confusion and self destruction of life. Henry needs to believe in the supreme God. I am indeed happy that people will change and stand up to defend their belief that God is the creator of all things. Unthinkable conformity and censorship should be avoided for as a man thinks, so he is. Work cited Milligan W. R. The holy bible: new and old testaments. London: king James, 1999.

Quality in customer focussed operations Assignment

Quality in customer focussed operations - Assignment Example Its cost control techniques, details of operational process and incessant product development, along with the corporate attributes, have aided the company to maintain a lower price for customers. During the period of global expansion, it has lowered price of products on an average of 2%-3%. As of January 2014, the company owns around 349 stores across 43 countries. It has been recorded that the company had sold products, amounting to $23.1 billion, in 2010. It is identified that sales of the company has increased by 7.7% from the previous year. The company website displays over 12,000 products to customers, along with clear pictures of IKEA range of products, in order for the latter to gain interest in the company products. The number of visitors, who visit IKEA’s website every day, has been recorded to about 470 million in 2013. It has been identified that in 2013, IKEA has been the largest user of wood, as the company has been noted to use about 1% of the total wood availabl e on the earth. IKEA concentrates on selling wide range of products. The company sells nearly everything, which are required for furnishing a home, including furniture, plants, toys, kitchens and many more. The products, which are provided by them, have unique styles and the function of good quality and style is complimenting products to become most attractive and satisfy customers need. The company accepts the challenge of producing products at a lower price. Any company can make higher quality products at a high price, but IKEA provides its customers with the best quality, along with the lowest price possible, on the product. To provide high quality products at low prices, the company has undertaken cost effective and innovative techniques, which have made them strong enough to rule the retail market with confidence. The whole production process has been reviewed by designers, which has brought in new packing methods and such, thereby reducing cost of manufacturing. The

Professional Integration Essay Example | Topics and Well Written Essays - 500 words

Professional Integration - Essay Example Basically, the Good Idea Company model aims to perform specialized medical core and noncore functions wherein the tasks concerned depends upon the command of the customer. Such commands of tasks to be performed by MSOs include medical transcribing and administrative functions. Primarily, this model of MSO represents manifold business tasks and operations which cannot be performed deliberately by health professionals. Thus, for these noncore operations which are far from the field of medicine such as finance and accounting, health system affiliations find this model a favorable one which allows them to have the work done by specialized MSOs. Between the two models of MSOs above, the Venture Capital Company provides more privilege for participating parties for integration. Since the Venture Capital Company aims to generate capital by outsourcing administrative and managerial operations to MSOs who specialize in these fields, they become more focused on their core operations. Hence, this allows a rapid pace of integration for both parties. On the other hand, the Good Idea Company provides slow but sure integration which is only limited to the tasks the customer commands.

Education Essay Example | Topics and Well Written Essays - 750 words - 4

Education - Essay Example These days, students are treated with kid gloves in an effort to make them feel better about themselves and not harm their young psyche. However, by misleading students into believing that they can accomplish anything they want to and that simply trying is good enough, we are raising a generation of prideful students who think that they do not need to try harder to be better than the next guy in order to succeed in life. They have become a â€Å"prideful† generation without really having anything to take pride in. That is the argument of Thomas Benton in his article â€Å"the Seven Deadly Sins of Students†, and that is the main focus of this argumentative paper. I will also focus on how the Peter Thiel Fellowship helps to make matters worse for our prideful students because it encourages them to forgo the regular college route in exchange for instant gratification of their ideas. Peter Thiel, the man after whom the grant is named is described as; â€Å"... the Silicon Valley investor who believes more young people should be chasing breakthrough technologies instead of wasting their time and money in college. â€Å" (Miller, Claire â€Å"Drop Out , Start Up†). ... Out of this pride -- nurtured by the purveyors of unearned self-esteem, personal grievance, dumbed-down courses, and inflated grades (often in the guise of liberality) -- the opportunity to earn an education is squandered by prideful students who can make a potential heaven seem like hell. The students of today take pride in being able to â€Å"achieve† without really doing the work. Although there is some good to be said of positive encouragement, the fact that this type of encouragement has taken over the educational system leaves one wondering as to the direction that these students will actually have in their lives. After all, there is nothing worse than being rewarded for mediocrity. Let us also not forget that long known saying â€Å"A little knowledge is a dangerous thing.† It is that little knowledge that these students possess that people such as Peter Thiel exploit for all the wrong reasons. Thiel believes that students should not waste their time languishing in college and spending college money that their parents most likely do not have when they can actually be pursuing their dreams and working on turning it into a reality. That is the precise reason that he created the Thiel Fellowship Grant. He caters to the need for instant gratification of the prideful students, forgetting the fact that these are still young people barely out of their teens and without the proper training nor guidance to succeed in their adult endeavors in their current status. That ripening of their minds and ability to manage their lives and professional careers comes with the completion of a college degree. However, Claire Miller (Miller, Claire â€Å"Drop Out , Start Up†) explains that these kids do not understand what they

Intellectual Journal Essay Example | Topics and Well Written Essays - 750 words

Intellectual Journal - Essay Example According to the prescription of prayer, any true Muslim should attend to prayers during the prescribed times five times a day. If they fail to follow this prescription, they will surely fall into disbelief. I have observed with admiration Muslims observing the daily prayers as required by the Holy Quran. However, from my understanding of God as being spirit, one of the requirements for His worship is that those who worship Him must do so in spirit. Therefore, according to my view of prayer, it is not the frequency of attendance to the Mosque that counts but rather the state of our spirit, whether it is in harmony with the spirit of God or not. As result, the strict observance of prayer in Islam, somehow conflicts with my understanding that God is everywhere and cannot be contained in a particular place or time. Although, from an ecumenical point of view, such an understanding of the obligations of prayer by Muslims will change the perspective I hold in terms of embracing them at wor k or to attend to their spiritual obligations which ensures harmonious existence in society. In her article What everyone should know about Islam and Muslims, Suzzane Haneef (156) considers Zakah as one of the most fundamental elements of prayer and worship in the Islamic faith. It refers to the acts of Muslim worship by means of his or her wealth through an obligatory form of giving to those in need. As mentioned in the above article, â€Å"Islam proclaims that the true owner of everything is not the human being but God who bestows wealth on people out of His beneficence as He sees fit † (Suzzane Haneef 59). According to this statement, contrary to the wealth perspective of non-Muslims who uphold the view that wealth is as a result of their hard work, the true believer of Muslim acknowledges that all wealth they have is from God. There a Muslim should always be filled with gratitude and be ready to offer part of their wealth to those who lack in society. First and foremost, like many non-Muslims, I certainly do not consider it a spiritual obligation to give to the poor. The Islamic obligation of Zakah is conflicting with the belief I hold, that it is fine for one to be filled with compassion towards those in need, but certainly I consider it not to be obligatory. I have always known that society is divided into social classes and it is their sole responsibility to work towards improving their condition of life. I also would consider giving Zakah as an act that may encourage tendencies of laziness in society. For example, I see poor people sitting on the entrance of Mosques waiting for worshipers to give them bread for the day (Maudoodi 54). In most cases, the worshipers do not offer a long lasting solution to the condition of the poor. As a result reading about Zakah concept in Islamic worship provokes thoughts that tend to view it as something that encourages master slave mentalities in society. My understanding of giving is that it is should come nat urally and in a spontaneous manner from the giver. If giving becomes obligatory, it will reach a time when the giver will get tired of giving. My view of giving is that one should give to a person or place or event that has inspired them. According to Suzzane Haneef’s article titled, What everyone should know about Islam and Muslims, family life is considered one of the most emphasized areas in Islam. The Islamic view of marriage, where social contact between young men and young ladies is discouraged, conflicts with my understanding that every young man and lady has a right to social contacts (Haneef 155). From my point of view I consider it important that young men and women be

The case of HSBC bank Dissertation Example | Topics and Well Written Essays - 15000 words

The case of HSBC bank - Dissertation Example ......................................................................4 1. Introduction...............................................................................................................................................5 1.1 Corporate Social Responsibility – An Introduction..................................................................................5 1.2 The Aims ..................................................................................................................................................6 1.3 Objectives.................................................................................................................................................6 1.4 Dissertation Question...............................................................................................................................7 2. ... ...........................................................14 2.6 Stakeholder Theory – Prevalent Definitions...........................................................................................15 2.7 Banking and CSR......................................................................................................................................16 2.8 The UK Banking Sector............................................................................................................................20 2.9 Theoretical Analysis over HSBC...............................................................................................................22 2.10 Moralisation and Ethical Leadership....................................................................................................22 2.11 Sustainability Strategy of HSBC.............................................................................................................26 2.12 Notion of Time Scale................. ............................................................................................................27 3. The Methodology.....................................................................................................................................28 4. Analysis....................................................................................................................................................31 4.1 Case Study -- HSBC BANK........................................................................................................................31 4.2 Ignorance of the â€Å"micro†.........................................................................................................................35 4.3 Analysis of Chairman’s

Voting Rights Act Essay Example | Topics and Well Written Essays - 1000 words

Voting Rights Act - Essay Example Section 2 allows individuals, non-governmental organizations and the attorney general to file civil actions in order to seek injunctions, preventive, and permanent relief from the section’s violation. Having noted that, many will agree that the section was destined to achieve greater heights in voter right protection than it is currently. However due to its broad text, section 2 has failed to address comprehensively the problem of discrimination in the states which have a History of discrimination, leave alone providing a lasting solution. Section 2 of the Voter Rights Act is more reactive than being proactive in the essence that often the damage has already been done to a group of voters by a state that cannot be remedied after a voting –related deadline, or an election has passed. Moreover the cost and expediency of voter rights Act enforcement under section 2 has proved to be a nightmare for the plaintiffs’ who cannot afford the resources required to litigate fact-intensive cases. Though this has since been resolved through the partly involvement of the department of justice to essentially assume plaintiffs’ costs for section 2 suits by either initiating the action itself or intervening in support of the plaintiff, it’s still a course for concern for the cost effectiveness availed by the section. It’s well known that section 2 vote dilution standards are fairly well developed in the courts. In the section’s vote dilution cases, plaintiffs are usually required to first pass the Gingles test-from the case Thornburg v. Gingles- then an effect test. This is intended to prove that the plaintiff’s vote has been diluted based on the current voting district boundaries by proving that had the boundaries been drawn differently, the minority population would have the voting power to elect a candidate of its choice. However as earlier noted, this seems to be more of reactive than

Although we need regulation on internet for many reasons, the U.S Essay

Although we need regulation on internet for many reasons, the U.S government should not regulate internet because it could endanger e-business - Essay Example Internet was invented to facilitate the information collection system and communication of the USA military force. However, with the increased use of computer over time and sharp fall in computer prices, Internet made its entry into the households in the 80s and more effectively during 90s. Soon Internet became popular in almost all the developed countries and made its way into the developing countries as well. The 90s witnessed a sharp decrease in computer prices owing to the continuous research and development in the field of Information Technology and efficient, smaller and cheaper computers had been invented during this period. At the same time Internet became more and more available due to spread of optical fiber at a mass level and its price fell due to the emergence of competing organizations in the field of Internet service providers. The situation was perfect for the Internet to spread at the onset of the new millennium and it made an optimum use of that situation to spread even at a much faster rate than before and made a much deeper drive than it had ever made since its inception. The U.S government should not regulate Internet because it could endanger e-business. Firstly, Internet is readily available to anyone and even that at a cheap rate. The ready availability is due to the spread of optical fiber beneath the seawater, which has made possible the continental connectivity and the cheaper price is due to the competitive nature of the Internet service providers’ market. If one service provider asks a little higher price he would surely lose customers, as the customer will get the same service at a cheaper rate. Secondly, Internet is brilliant for getting any information, from weather condition to railway availability. All these can be known by a click of the mouse and comparing to its information providing capability, the

T. J. Maxx breach Research Paper Example | Topics and Well Written Essays - 500 words

T. J. Maxx breach - Research Paper Example Due to the TJX breach not only TJX had to suffer but also different banks had to pay the penalty by reissuing the cards to their customers. Gifford (2009, p 65) states that the protocol in WEP was insecure as it was not encrypted properly. TJX Co. did not apply the obfuscation and encryption policies to protect the consumer data. The security software purchased by TJX was not implemented correctly by the IT department of TJX Co. weak firewall rules are also a major characteristic of the cyber security incident. TJX had to pay around $80 -$100 million as a cost of settlement. Hence, it is important to secure data instead to pay penalties (Matwyshyn, 2009, p.9). According to Matwyshyn (2009, p.10), risk management is an important factor which should be implemented in order to prevent recurrence. This made the attack more vulnerable in nature as it did not have to undergo any type of hindrance. A chief information security officer should be allocated who has information of where the customer data is stored and moreover which of the third parties have access to it. Matwyshyn (2009, p.11) suggests that the external reports of the breach should be given importance. for example if a customer gets access to other customer’s data on a website and reports to the company then it should be checked instead of ignoring the issue. There should be regular monitoring of the customer data and its screening should also be done on regular basis. This helps keeping an eye on the usage of data and to remain up to date. The access to data by the employees should also be limited. According to Ballad, Ballad and Banks (2010, p.110) privileges and access to databases should be given only to the people related to information security of the organization. There should be an eye kept on the employees who want to access data, harm it or use it for some other purposes

Developing a Training Plan Essay Example for Free

Developing a Training Plan Essay Organizations can help to improve employee communications and ethical practices among employees by having a successful training program in place. When a successful training program is in place, those trainings can provide other unique opportunities for organizations because those trainings can help to give employees important information that can help them be more successful at their job. When employees are successful at their job, that then equals more success for the organization. Training new employees and team environments is best implemented when the organization develops a training program that will give the employees useful information they will need to get a full understanding of the organizational structure, policies, and goals of the company. This paper will review some practices that prevented Enron from collaborating and communicating effectively, provide training ideas that could have helped the management staff be successful and lastly, address how this training plan could have improved Enron’s management team and other employees. When developing a successful training plan, one must identify the issues that were present within Enron’s leadership and management team. Training should start from the top, that way, the people with leadership status, including the management team, will be well prepared to successfully train their staff to do a job well done. Organizational Behavior 12th ed stated that norms are the acceptable standards of behavior within a group that are shared by the groups members (2007). When it comes to Enron, the norms of the leadership and management team displayed unethical behavior. It is imperative that leadership and management staff know that they are a team working towards the overall success of the company. This wasn’t the case at Enron, the management team did not work together as a team. When working in a team, communication plays a huge part in having a successful outcome. The management staff at Enron did not have effective communications. Management staff thought more of how contracts could be beneficial to them, instead of how beneficial those contracts were to Enron’s overall success. Another downfall to Enron was the fact that they didn’t conduct a competitive bidding process. Not conducting a competitive bidding process ultimately affected the business as a whole and the employee’s job stability. When the leadership and management team decided to have disregard to their obligations, but more regard to unethical decisions, the downfall of Enron began. With that being said, a training plan would have definitely been beneficial for Enron to implement. The downfall of Enron happen because there was no successful training plan implemented. In order for teams to be successful and effective at what they are trying to accomplish, they must communicate and communicate clear and concise, which would have been in the training plan. Effective communications can mean the difference between success and failure. Being that, an effective training plan should include information ranging from employee communications, ethical practices, conflict resolution, decision making and any other useful information that will help the team work together to reach overall success. This training plan will focus on effective communications, the structure and responsibility of the Enron team, conflict resolution, team building and ethical decision making. These are things that are important to any team working towards achieving their goals and objectives set by the organization. When it comes to structure and responsibility, the leaders at Enron did not train their management staff to make the right choices and do the right thing. Leadership in Organizations stated that managers are people who do things right and leaders are people who do the right thing (2007). The leaders at Enron did not do the right thing, so the managers could not do things right. Without proper training, leadership and management staff can not delegate task and implement strategies in a successful manner, because there weren’t taught themselves. A training plan would instill in Enron employee’s the vision and integrity the leaders, managers and employees have.

Story of an hour Essay Example for Free

Story of an hour Essay ?Prompt: Read â€Å"The Story of an Hour† carefully. Examine the protagonist’s attitude about the death of her husband. How is this attitude revealed and how does it contribute to the meaning of the story? Authors reveal characters attitudes through different literary devices. In â€Å"The Story of an Hour†, the author Kate Chopin, uses irony to reveal Mrs. Mallard’s attitude toward her new husband’s death. Chopin first describes in the story how a typical woman might respond to her husband’s death. â€Å"She did not hear the story as many women have heard the same, with a paralyzed inability to accept its significance. † Most women would have been in shock and not want to accept the fact that their husband had indeed passed away. However, Mrs. Mallard had a rather ironic reaction. She wept suddenly and wanted to be alone. This revealed she was not like most women and had a rather peculiar view about her husband’s death. As the reader continues, they discover more irony into Mrs. Mallard’s attitude. After she has retreated to a room to isolate herself from the others, she sits in a chair facing a window and whispers to herself, â€Å"Free, free, free! † No widow would whisper that only minutes after their husbands death, if ever at all. Though she knows her husband had loved her, and she had loved him, she had felt trapped inside their marriage. Now recognizing she has regained her freedom, her sense of entrapment diminishes. The irony continues as the reader learns Mrs. Mallard’s husband had not actually died. Not only is the reader in shock, but so is Mrs. Mallard. So shocked in fact, that she dies at her husband’s arrival. â€Å"When the doctor came they said she had died of a heart disease – of joy that kills. † Mrs. Mallard had actually died because for one hour she actually got to live with true freedom. Most women would be overwhelmed with joy that their husband was alive, where as Mrs. Mallard has more of an ironic reaction. She had realized at the sight of her husband that her glimpse of freedom and joy was over, and she could not go back to living under her husband’s will. Her final attitude towards the death of Mr. Mallard is revealed, Mrs. Mallard was happier as a widow. Kate Chopin uses irony as a literary device to reveal her character, Mrs. Mallard’s attitude towards her husband’s death.

Bic Corporation Marketing Strategies

Bic Corporation Marketing Strategies Introduction A smile is a curve that sets everything straight. Now a days, smile is being lost in this competitive world thus Bic Corporation is back with an innovation in toothbrush cum tooth paste know as Joy-Top. Dental hygiene is the most important part of dental care. This preserves the charming smile in most efficient manner. Primarily, good dental hygiene is essential to the health of the mouth which can be maintained by brushing teeth twice a day. It is also essential in a cosmetic manner. Pleasant, healthy smile makes a personality look more confident and thus makes them feel healthier while interacting with people. Bic Corporations, leading manufacturers of disposal pens, lighters and shavers. Manufacturing facilities are extensive in north and South America including Toronto, Canada, Milford, Connecticut, Clearwater, Saint.petersberg, Florida, Guatemala city and Mexico. Their products are low cost plastic items. The most affordable in their category are pens, lighter and shavers. Half of the companys production, sales and earnings lie on pens. The most prominent product is Clear plastic ball point Bics lighter is top seller in North America. It also makes correction fluid and pens and has acquired a premium pen manufacturing position. Joy-Top Bic Corporations focuses on low cost, good quality, disposable items, and innovations. So as to develop the product line of the company a new product called Joy-Top toothbrush cum paste has been taken into consideration. Pens, lighter, shavers are the daily used commodity for a common people so Joy-Top also appears in the same lane to these products. Whats new in Joy-Top? Joy-Top is a toothbrush which consists of head of tightly clustered bristles mounted on a handle which includes paste. The toothpaste contains fluoride which helps in increasing the effectiveness of brushing. When the bristles are pressed against teeth, in a required proportion of paste appears on the bristles internally. On an average the paste can be used for about 15-20 times. Features:- Brush head gives a great clean. The multilevel layer bristles in which the top layer act as a dental floss. As it cleans by improving gum health. Never brush too hard again when the bristles are pressed a bit hard against the teeth the paste appears internally in the bristles. If pressed more than once there will be excess of paste which can be harmful for the teeth. It is best suitable for travelers. Thus Joy-Top promises long term care. Comfort grip. Soft bristles Developing Marketing Strategies and Plan Mission statement: To provide dental health of superior quality and value which will improve the lives of the worlds consumers, as a result they will reward us with never ending smile and happiness. SWOT analysis: Strength Strong brand. Focuses on innovation. Price, Quality, Value. Marketing- Distribution, Awareness, Reach. Capabilities. Development of new technologies. Global advantages. Weaknesses Less competitive power. Low budget product. Customer service staff requires training. Drawbacks of proposition. Opportunities Development of new products. Competitors can be surprised. Business can be exceeded to overseas. Positive response from end users to new ideas. Good profit margin. Huge potential to rise in emerging markets. Variations according to season weather and fashion. Lifestyle trends. Threats Distraction from core business. High competition in the market. Unfavorable conditions due to environmental effects. High competition in the market. Global economic condition. Litigation (2011, Business balls) Summary SWOT analysis is a tool which is commonly used to provide useful information. So from the above we can say that the company is holding a strong position in todays world, keeping aside all weaknesses and threats this company can produce a product with long lasting future and considering some of the factors which are given below: Low cost Reliability Innovation Disposability Objective Objectives are the basis of policy and performance appraisal. They bind entire organization together. Objectives can also be explained as mission, purpose, which can be achieved within the expected time frame and with the available resources. (Business dictionary) Marketing objectives Target customer. Effectiveness and practical use. Research over hardness/Softness of bristles. Type of grip and general structure of toothbrush. Customer satisfaction. Product quality to be maintained in accordance with low cost. Word of mouth. Packaging to be done so as to attract maximum customers. Advertisement (Visual, Audio, Print media). Financial objectives To achieve growth in revenue of 10% per year. To increase earnings by 15% annually. To increase dividend per share by 5% per year. To increase in net profit margin 2-4% per year. Stable earnings during the period of recession. Gathering information and scanning the environment Secondary data: It is been collected by individuals or agencies for purposes other than primary research. Internet sources:- Internet search tools like Google and yahoo can help to find specific sites which are rich in information. Discussion groups, post to a chat room or news groups can help to find secondary data. Wikipedia: It helps in quick and easy search of relevant information through a bunch of Google searches. It is great for finding out basic explanation of something very important. Scribd:-It is worlds largest social reading and publishing company. Information and original written content are shared across the web and mobile devices. Non internet sources:- Library:-Periodicals (Magazines, Journals and Newspaper) art materials which are published at regular intervals. Questionnaire: They are very cost effective as compare to face to face interviews. These are easy to analyze. Wikipedia helps in collection of quantitative data which can be helpful in market research. As Scribed connects people with the information online market research will be helpful for market planning. Library contains current information which helps to translate trends into marketing opportunities. Questionnaire reduces biasness. And thus Wikipedia and Scribed helps in providing necessary information and questionnaire and library serves a way towards the research and therefore these sources becomes the important aspects in drawing marketing plan. Technological Funds for research. Potential of innovative ideas. Communication and information. Communication across the globe. Buying mechanism of end users. Demographic Lifestyle Advertisement and sales promotion Consumer buying patterns. Brand, Company image. Difference in consumer opinions. Media views. Age. Level of education. Social class. Family. Economy Industry factors. Issues regarding money/International trade. Exchange and interest rates. Trends from home economy. Market cycle (2011, Business balls) Conducting marketing research and forecasting demand Future demand Toothbrush being a daily commodity needs special attention. Bic Corporation has decided to perform and experiment in the form of a new product Joy-Top. Brushing are teeth twice a day is a major part of our daily lives, everyone wants to have a beautiful smile but brushing teeth twice a day does not mean any difference so Joy-Top with enormous features estimates the capacity of 150 million toothbrushes to be sold per annum.. Thus estimating a production of 12.5 millions monthly. Marketing effectiveness It is the quality of the marketers to go to the market with the goal to achieve good results for both short term as well as long term. An increase sale is a goal of marketing but it is a measurement of the effectiveness of the entire company. Awareness:-Effectiveness can be through website visits, traditional media mentions, and social media mentions etc. Loyalty marketing:-Customer satisfaction, retention etc. These can be effective measurements to marketing efforts Creating customer value, satisfaction and loyalty Customer satisfaction is a measurement of product and services supplied by the company to meet end user satisfaction. Measurement provides an indication of the organization been good at providing products/services to the market. (2011, En.wikipedia) Measurement 1Reliability Performance Product range 2 Quality of communication Quality of offering Flexibility Reaction time Repairing quality Information, support Availability Quality of delivery service Quality of order handling 4 3 Analyzing Consumer Market The process of selection buying using disposing of ideas, services, and goods in order to satisfy needs and wants by individuals, groups and organization is consumer behavior. (2011, scribd) Factors affecting Joy-Top Cultural factors Culture: There are different taste and manners which are being seen throughout the world. Toothbrush, the daily routine commodity is used by one and all. Now the people residing in various parts may prefer to use different paste which may or may not be suitable for our product. Subculture: This culture mainly helps in segmenting the market into various small proportions. It consists of different religions, geographic regions, racial groups etc. The needs of this particular group depend upon their lifestyle. Thus local advertisement will affect the buying behavior for Joy-Top. Social class: These are the people determined by occupation, income, education, family background and location. The buying behavior of them will be according to their piece of earning. They may prefer spending their single penny for other useful things. Social factors Reference groups: These are the people pursuing special talent to convince people for the particular product so as to increase the customers. Thus by providing practical benefit of Joy-Top can help to increase the influence. Family:-The member of the family is most influential thus the role of the members are very important for example- If the buying decision of a particular product is influenced by elderly people then the advertisement will be targeted on them. Roles and status:-There are different roles and status of a person in the society for example- A man working in the organization as a manager will play the role of manager as well as a father therefore buying decisions will be influenced according to his role and status. Personal factors Age:-Joy-Top is basically for youngster and above. Consumer changes the purchase of goods and services with the passage of time. Thus as the age increases there will be different consumers within the range. Occupation:-Joy-Top is best suitable for travelers and people having high lifestyle. Economic situation:-This trendy toothbrush focuses on all people having different economic situations Lifestyle: Joy-Top is a product which will help person to express their style in the surrounding. Personality:-Different features like self confidence, dominance etc can help to buy our product. Psychological factors Motivation:-Joy-Top can be a motivating factor so as to satisfy the needs of the consumer. Perception:-To set a better perception customer attention is necessary towards the product. Beliefs and attitude:-By launching special campaigns, customers attitude can be made positive. (2011, Business.ezinemark) Research tools The different research tools are as: Online marketing service:-Online study becomes premier data collection method for customer satisfaction research. Online research surveys are generally appropriate for customer satisfaction because data collected is quality as well as quantitative. Focus group research:-It is useful as a way to personally connect with buyers and observing their expressions and body language as they speak about the product and brand name. Competitive intelligence:-This is any information about competitors which is helpful for obtaining their strategies, strength, weakness and resources. Go to market plan:-This plan includes live market test, advertisement campaign which helps in understanding buyers attitude and behavior. Consumer buying roles Consumer buying roles relevant for Joy-Top are: Influencer: Helps in viewing influence between buyers and deciders. Buyer: Holds formal authority to select their products. User:-User of the product. Gatekeeper:-Controls information s and helps influencer and buyer. (2011, provenmodels) Stages of buying process Need:-Low cost and sales promotions like coupons, product samples can create the high need for the product. Collection of information:-Information can be collected through the sources as People (Friends, relatives, family etc) Product (details) Advertisements(Print ads, television etc ) Experiment(Using the product) Purchase decision:-Price, product, public relations can be the factors which can be consider while having buying decision. Post decision:-Physical evidence and price can be the market activity so as to confirm satisfaction to the consumers (2011, openlearningworld) Identifying market segments and targets Market segmentation:-This helps in identifying small portion the market which is different from one another. It helps customer satisfying their need. Consumer market segmentation:-Psychographic or behavioralistic are the most suitable variables to segment our consumer market. Psychographic segmentation:-In this segmentation customers are group according to different lifestyles. Variation in interest, activities, attitude, values, opinions etc helps to choose product differently Behavioralistic segmentation:-Customer behavior towards product varies due to usage rate brand loyalty readiness to buy occasions this is direct starting point for market segmentation. Business market segmentation:-The market customers are fewer in number and purchase larger quantities. There decision process involves more than one person like manufacturers, government, institutions etc. Behavioral characteristics:-This is suitable as it includes different buying status, purchase procedure and usage rate. Company type:-Company type includes industry, company size, and decision making unit. (2011, netmba) Evaluation of attractiveness of market segmentation Attractiveness will be evaluated as follows: Segment competition. Brand loyalty. Number of customers. Customers growth rate. Expected profit Target market selection Bic Company pursues selective specialization as this is multiple segment strategy for example- Lighters, shavers mainly target youth and above while stationary are targeted to all segments similarly Joy-Top targets youth and above. (2011, netmba) Dealing with competition Strategic group Big business is the strategic group for Bic Corporation. It includes business men, managers, employees, workers and many other similar groups in Bic Corporation. (2011, slideshare) Best companies in the manufacturing of toothbrush Butler gum Breath remedy Colgate Crest Dentek Dr. Fresh Glide Gripit Johnson Johnson Mentadent Oral B Plak smacker Reach Sonicare Sulcabrush Oral B is a worldwide market leader which targets children and adults. Their brushes are used by most of the dentist worldwide. (2011, Oralb) Objectives The main objective is to provide superior quality and services which improves the life of worlds consumers. Thus consumer will reward them with leadership sales profit and value creation. (2011, pg) Strength It focuses on five core strength: Understanding consumers-Fulfills the need of consumers. Innovation-Translates desire into new product. Brand building-Shapes purpose inspired brands. Go to market capabilities-Reaches consumers, retailers at the right time, at the right place. Scale-Drives consumer value and efficiency. Competitive intelligence Competitive intelligence is defining, gathering, analyzing about products, customers and competitors. Additional competitive intelligence which is required to have the complete knowledge of market leaders are: Competitors Ads-Clipping competitors ads will be helpful in collecting market material used by competitors. Competitors brochures-This helps to check out the marketing strategies, format, special offers, pricing, the key benefits and clues to the marketing segment which may be underserved. Mystery shop-Mystery shop is actually to buy their products r services so as to experience the purchases process. Internet-Major search engines can help in gathering information about them. This also helps in visiting their websites which can give important clues. (2011, Gordon) Newspapers-Newspapers can also provide major information about the market leader. Competitive strategy Bic Corporation being the market challenger needs to gain the market share and become the leader. This can be done by attacking the market leader, other firms of the same size, smaller firms. Frontal attack strategy will be the most effective for Bic Corporation by providing quality, price with low cost. Setting product strategy Core benefits Core benefits are the benefits which are being enjoyed internally as well as externally some of them are as follows: Joy-Top can provide long term care. It is flexible as well as durable. Joy-Top provides oral hygiene in low cost. It helps in avoiding gum diseases. Outer case of the toothbrush will avoid contact with germs as it is a germ free case. Joy-Top is a toothbrush cum toothpaste. So travelers need not to take paste along with them. Augmented product Bic Click one of the New Zealands favorite retractable ball pen. Sturdy pocket clip. 1.0 mm medium ball diameter. Ridges on barrel for better writing Available in colors Blue, Black, Green, Red. (2011, au.bicworld) Developing pricing strategies and programs Pricing objectives To maximize long run profit as toothbrush is never ending demand. To obtain a target rate of return on sales so as to achieve profit. To get competitive advantage. To enhance the image of Bic Corporation. To increase sales volume. As toothbrush being easily available commodity customers are not likely to be price sensitive. As Joy-Top is a low cost product demands will be elastic. Pricing decisions Internal factors: Product pricing depends heavily on the productivity of operating facilities. Increasing productivity can reduce the cost of production of each product and thus allows the marketer to lower the product price. External factors:-There are number of influencing factors which are not controlled by the company but will have the impact on pricing decision. Pricing decisions changes due to following: Elasticity of demand Customer expectation Government regulation Competition and other products (2011, know this) Promotional pricing like 20% less of the actual price would be adapted by Bic Corporations. Designing and managing value networks and channels Marketing flows Physical flow-In physical flow manufacturer, transporters, and warehouses will directly deal to customers. Title flow-Title flows from supplier to the manufacturer then dealers and finally to the customers. Payment flow-Payment is received by customers then to banks-dealers-banks-manufacturer-banks and finally to suppliers. Information flow-Information flow from suppliers to transporters, warehouses, banks to manufacturers and from manufacturers to transporters, warehouses, banks-dealers-transporters, banks-customers and vice-versa. Promotion flow- It flows from suppliers-advertising agency-manufacturers-advertising agency-dealers-customers. Selective distribution is the most appropriate distribution as it works in normal pattern where sellers stock the product in consumer as well as in business market. Managing retailing, Wholesaling, Logistics Types of retailers The most appropriate retailers are: Departmental stores:-They bear a resemblance to a collection of specialty stores and offer considerable customer service. Advantages:- 1. Cheaper price than of special shops because of bulk buying. 2. Large range of goods Disadvantages:- Lower quality of service as compared to special shops. Supermarkets:-Supermarkets sell mostly daily products as well as food products. Advantages:- Sometimes cheaper than other shops. Quality is often assured here Disadvantages:- Generally prices are higher. Variety stores:-These offer extremely low cost goods with limited selection. Advantages:- Convenient Able to compare product price and features. No pressure to buy. Disadvantages:- No enjoyment of retail shopping. Privacy and security issues. Product category risk. Too many choices. Wholesalers They are the people selling service to the third party who in turn sells the products to their customers. Wholesalers are referred as decision support system for production and distribution. They propose an optimization model to satisfy the best service at low cost. There decision support system is developed to build different aspects and suitable models for selling. (2011, article alley) Market logistic issues The product has to be delivering at the right time for the right place in right condition. Outsourcing and considerable values are the functions to be performed by logistics. A thorough knowledge of materials, foreign exchange, custom regulations, purchasing, transportation, and information technology and supply chain management is required. (2011, bestlogisticsguide) Designing and managing integrated market communications Audience targeted Bic Corporations would target unintended audience as Joy-Top is a daily routine commodity and is used by one and all. (2011, everything2) Image Bic Corporations need to attract more customers and client. Thus Bic Corporations is focusing on trustworthy business image. Although, Bic is successful in maintaining trustworthy image through the products like pens, shavers, lighters, thus they tend to serve more customers. (2011, sbinfocanada) Objective of communication campaign The basic objective of the campaign is to educate the public. The goal of the campaign is to build peoples confidence in dental hygiene and to ensure a smooth product. The campaign would consist of free dental check-ups and thus the need of Joy-Top will be shown. Campaigning would consist of distribution of brochures, free samples and promotional products. Promotional tools In Store promotion:-This influences the consumer decision making process at the particular moment. A lot of purchases are made by impulse buying. Trade fairs:-This tool helps in export promotion and also an expensive tool. Advertising:-Advertising is directly targeted to the big audience and end users. It is also targeting the players in distribution channels, importers and wholesalers. Internet:-Internet offers display possibilities and advertisement space. Catalogues, brochures, company profile can be digitalize and put on the web. It is an economic and flexible option. The corporate brochure:-Material and print used are of superior quality and thus A3 sizes of papers are used to provide required information. (2011, infomipyme) Marketing communications budget The budgeting process helps in determination of the realistic plan for profit margin; 10-20% gross revenue is projected to marketing and communications. 4% on the purchase of advertisement and promotion media including internet, TV, newspaper. + 2% producing and printing all communications including newsletters, brochures etc. + 1.5% producing special events. + 2% promotional products + 3.5% salaries, consultants and independence. = 13% Total percentage of Bic budget going to communications and market (2011, getting attention) Managing mass communication: Advertising, sales promotion, event and public relations Joy-Top being a new product needs attention in the market. Advertisements will help the consumers to know about the product and the services without advertisement there are chances of bad word of mouth and fake visual clues. (2011, financialcrisis2009) Advertising goals Goals are very specific. Generally advertising goals are made to increase sales. It increases knowledge and awareness. Thus advertising goals are: Target market to achieve Corporate image Emphasis on Joy-Top Monetary expenditure Right time of advertisement Smile to the fullest and make this world a better place to live in -a message with Joy-Top reveals. Television and internet are most appropriate media as these media are the best ways to express this message. Promotion Consumer promotion is to stimulate sales by influencing the end consumers. Bic Corporations mainly focuses in serving end users. Thus consumer promotion is the best option. Promotion of public relation Bic Corporations being a brand name already sustains a good corporate image in the market. Promotions are being done using advertisements rather than public relations. Managing personal communications: Direct marketing and personal selling Direct selling Direct selling is basically marketing and selling products, directed to customers from fixed retail location. Bic Corporations prefer direct selling force as it has its own advantages which are as follows: There are more opportunities to meet new people. Internet helps in increasing sales tremendously An unlimited amount of money is been expected to be earned (2011, improvingyourworld) Selling activities should focus on professional sales people who are well trained and ethically responsible. Sales objective To develop a strong personnel relationship with the customer in order to be successful. A special skill which is not generally seen in common people. Role of E-marketing Internet plays a very important role in every aspect of product life cycle. It delivers the highest value during the growth and maturity. The medium of searching makes internet an ideal platform for informing sharing and educating. Primary goal of internet during launch is to create awareness, encourage trial and build a brand. Online brand building and awareness can be cost effective to serve consumers because the target audience can be naturally drawn to specific online information (2011, lewis) Sales Representative The biggest challenge for a sales representative is time and territory management. Some strategy requires selling Joy-Top is: They should have complete knowledge of Bic Corporations and their product. The person should be a good communicator and influencer. The representative must know the product. The representative must maintain customer contacts in order to get feedbacks, to know new trends and to have new customers request. (2011, llc) Executive summary Bic Corporations is a manufacturing company dedicated to low cost, innovative and disposable product. The company has production line as pen, lighter, shaver. The company was formed in 1945 and has 2700 employees. The company intends to become a manufacturer leader by expanding and adding to its product line. Thus a new daily base commodity (Toothbrush) has come into consideration. Referencing Anonymous., 2011. SWOT analysis method and examples [Online] Available at: http://businessballs.com/swotanalysisfreetemplate.htm [Accessed 2 February 2011] Anonymous., 2011 Develop specific financial goals and objectives [Online] Available at: http://www.e-channelnews.com/ec_storydetail.php?ref=411299 [Accessed 2 February 2011] Anonymous., 2011 Objective [Online] Available at: http://www.businessdictionary.com/definition/objective.html [Accessed 2 February 2011] Anonymous., 2011 Finding the perfect toothbrush [Online] Available at: http://yogizilla.wordpress.com/2007/05/10/finding-the-perfect-toothbrush-a-lesson-in-marketing [Accessed 2 February 2011] Anonymous., 2011 Secondary objective [Online] Available at: http://www.scribd.com/doc/18789047/Secondary-Data-Sources[Accessed 2 February 2011] Anonymous., 2011 Pest analysis [Online] Available at: http://businessballs.com/pestanalysisfreetemplate.htm[Accessed 2 February 2011] Anonymous., 2011 How to achieve total customer satisfaction [Online] Available at: http://www.businessknowledgesource.com/marketing/how_to_achieve_total_customer_satisfaction_027879.html [Accessed 2 February 2011] Anonymous., 2011 How many ways can a toothbrush be improved [Online] Available at: http://answers.yahoo.com/question/index?qid=20100218095845AA8jZHp[Accessed 2 February 2011] Anonymous., 2011 Factors affecting consumer behavior [Online] Available at: http://business.ezinemark.com/factors-affecting-consumer-behavior-50fc758b3b5.html[Accessed 2 February 2011] Anonymous., 2011 Oral b toothbrush 9900 review [Online] Available at: http://oralbtoothbrush.org/oral-b-toothbrush-9900-review[Accessed 2 February 2011] Anonymous., 2011 Toothbrush background [Online] Available at: http://www.encyclopedia.com/topic/Toothbrush.aspx[Acce

Keechie: Femme Formidable :: Film Movie Essays

Keechie: Femme Formidable INSTRUCTOR'S COMMENT: This is an extraordinarily accomplished essay: beautifully written, critically perceptive, and nicely related to the critical discourse on Altman and film noir. Saving the quotation from Anderson for the very end is a nice touch because it brings the reader back to the frame of reference: the process of adaptation. The little note about first shots of Cora in two versions of The Postman Always Rings Twice makes an extremely clear point of comparison with which to think about Altman's very different agenda. A fine, fine piece of work, of which you should be very proud. In an article entitled "Night and Day", Robert Philip Kolker distinguishes a transformation of the gangster film from the genre's conventional film noir elements. He places Robert Altman's Thieves Like Us, an adaptation of Edward Anderson's 1937 crime novel, amongst this subgenre on account of the film's antigeneric mise-en-scene. While Altman's departure from the classic film noir form has often been analyzed by film critics, the noir heroine--who is generally central to the plot--has received little (if any) attention. Further, even though faithfulness to the original text pervades adaptation discourse as a major criterion for judging the cinematic counterpart, critics have often overlooked Altman's most noteworthy change to Anderson's grim story: Keechie survives in the end. In fact, the film tends to be compared more with Nichols Ray's preceding film version than with the novel. However, in his manipulation of film noir genre conventions, Altman not only constructs a lighter, mor e open world, he creates a corresponding heroine who likewise transforms the characteristics of the noir woman.[1] Women in Film Noir, edited by E. Ann Kaplan, provides the framework from which an examination of Keechie's character can be drawn. Throughout the volume several distinctions are made between the two categories of women in film noir. While the femme fatale is characterized as a combination of sexuality and aggressiveness which inevitably makes her an obstacle to the male quest, the appropriate archetype--woman as redeemer--is depicted as a means of integration for the hero into both his environment and himself. However much control either type of woman may exhibit throughout the course of the film, by the end of it is relinquished. They are either restored to their prescribed positions in patriarchy[2] or destroyed. Keechie both manifests and opposes selective qualities attributed to the femme fatale and the "nurturing woman" (as she is referred to in the Kaplan text).

Sports In The Law :: essays research papers

May 6, 2001 -- He was surrounded by his teammates, but yet Larry Johnson felt alone. Not part of the group. Not part of the struggle to advance deeper into the playoffs. And now, with the season over and done with, Johnson is extremely worried that he may never be a part of it ever again. "Man, I just don't know," Johnson said yesterday on his way out the door of Purchase College. Johnson's career might be finished. He missed the final six games of the regular season and the entire five-game playoff series loss to the Raptors. The only way Johnson was able to dull the pain in his back was with medication, which he stopped taking during the season because he feared possible side effects would be damaging to his health later in life. Next week, Johnson says he will meet with doctors to discuss his options. There is a real chance he will be forced to retire at the age of 32. "Having the ability to play? I'm concerned about it all," Johnson admitted. "This was the playoffs, and I didn't play one minute." In his 10th NBA season and completing his fifth with the Knicks, Johnson averaged a career-low 9.9 points a game, shot a career-worst .411 and played in only 65 games. He continued to operate out of position as an undersized power forward and despite his diminished production, his big-shot potential was missed by the Knicks in their playoff ouster at the hands of the Raptors. "I'm really worried about LJ," said Kurt Thomas, who filled in admirably for Johnson. "Obviously Larry's health is a huge issue," added Jeff Van Gundy. "Larry over time has really meant a lot to this team. I'm just hopeful he's able to resume his career and be healthy, but for me to guess about that would be irresponsible. We have to wait and see and let time take its natural course.

Picasso :: essays research papers

1881: Pablo Ruiz Picasso was born on October 25, 1881, in Malaga, Spain, Son of Jose Ruiz Blasco, an art teacher (1838-1913) and Maria Picasso Lupez (1855- 1939) 1884: Birth of the first sister, Dolores (Lola) 1887: Birth of the second sister, Concepcion (Conchita) 1888 / 89: Started painting tutored by his father. 1891: Translated La Coruà ±a, where his father worked as an art teacher. The death of his sister Conchita. 1892: Enters school of Bella's Arts in La Coruà ±a. His father taught him. 1895:He was an Advanced student of the Barcelona Academy of the fine arts from the age of 14 , He experimented in his youth with hardly all of the avant-garde styles current at the turn of the century, an early demonstration of his life long ability to assimilate aesthetic ideas and to work in a variety of styles. He painted " Girl with bear feet" (Paris) 1897: He transferred to Madrid for advance training ; but he was an unimpressed by his tuition, and spent a great deal of time in Cafes and brothers. 1898 : He won a gold medal for " Customs of Aragon" , which was exhibited in his native town. He painted " Gypsy girl on the beach" 1901: Known as the " Blue period" because of the blue tonality of Picasso’s paintings were a time of frequent change of residence between Barcelona and Paris. During this period he would spend his days in Paris. Studying the master works at the Louvers and his nights enjoying the company of fellow artist at cabarets like the Lapin Agile. 1903: In works such as the old guitarist ( 1903;art institute, Chicago) he created evocative portrayals of blind, impoverished, or despairing people in a predominantly blue palette. His use of blue as a motif was apparently derived from the symbolic importance of that color in the contemporary romantic writings of Maurice Maeterlinck and Oscar Wilde, whose work often derived its force from the depiction of madness or illness. 1904: Picasso entered into a relationship with Fernande Oliver, who inspired many of his pre-cubist works, such as the painting " woman with Loaves" End of the Blue Period. 1905: Marked a radical changing color and mood for Picasso. He became fascinated with the acrobat, clowns and wondering families of the circus worlds. He started to paint. in subtle pinks and grays, often highlighted with brighter tones. This was known as his "Rose period"

The Renaissance

â€Å"The Renaissance was a cultural movement that spanned the period roughly from the 14th to the 17th century' (Renaissance History, 2008). It is a French word for rebirth. It also a revival of the classical art and intellect of Ancient Greece and Rome. The art in the Renaissance time was more life-like and contained perspective. (Interactive Schooling, 2013). It was perceived as a â€Å"rebirth† of ancient traditions, and later on it was a tradition. Some famous artists from the Renaissance were Leonardo Ad Vinci, Tinderbox, Ghetto, Raphael, etc. Now their painting are something really valuable and significant.The printing press was invented by Johannes Gutenberg in 1439 he changed the lives of people in Europe and, eventually, all over the world. A printing press is a device that uses pressure to transfer an image from some sort of prepared, inked surface to a receiving surface, like paper or cloth. (Weeklies, 2007). It was one of the great inventions of the modern age. D uring the renaissance in geography, astronomy, chemistry, physics, mathematics, manufacturing, and engineering occurred some great advances, science in those times was something that not everybody could know like now. Renaissance science spawned the Scientific Revolution; science and technology began a cycle of mutual advancement†. (Winnie Whish, 2008). Some important Renaissance technologies were; mining and metallurgy, blast furnace enabled iron to be produced in significant quantities, finery forge enabled pig iron into bar iron, slitting mill chained the production of iron rods for nail making, smelt mill increased the output of lead over previous methods.Renaissance artists and architects, produced some of the finest works that we know now. â€Å"The Protestant Reformation during the 16th century in Europe ushered in a new artistic tradition that embraced the Protestant agenda and diverged drastically from the southern European tradition and the humanist art produced dur ing the high Renaissance†. (Art History, 2012) The Renaissance Was the rival of classical learning produced by Charlemagne in the 9th century and later used more in 12th century. Cites started growing, Intellectuals, artist and universities after the 1200. This time was called the Renaissance, which was in Italy and later spread through Europe. New and Old text consisting of vernacular writers was used in the renaissance using the printing press. The use of Humanism using scholasticism. Humanism was a new way of thinking and seeing the world.It was called the earliest expression of the Renaissance, and was apart of the movement and cause. The people who practiced this were called Humanist. They challenged ideas of the Scholasticism, which is the daring the efforts to synthesize reason and faith. Students in the new universities, which revolutionized in the renaissance, practiced Scholasticism. Education and the spread of knowledge and specialization was the basis of the Renaissance and brought new things to Italy.Humanist also Halloween the chur ch allowing new mindsets, which underpinned the renaissance to develop. New a wanting for discovering text developed new printing methods, which was one of the main reason there was a renaissance. Classical works in the renaissance manly came for Europe and Christian and Muslim states. Secular readers read old test and classical writing and new libraries emerged. The printing advancement by Johann Gutenberg allowed for more copies of the text to be available.He incorporated movable pieces of type consisting of individual letters, new ink suitable for printing on paper, and a mechanical device that pressed inked type onto sheets of paper called the printing press. Both of these things spread ideas and created or were created by different ways of thinking of the world. The spread of art and knowledge later spread to Europe during the hundred years, which was the conflict of power between French monarchy and his vassals. The Renaissance By huddled By Sierra Peel 5th period The Renaissance From the fall of the Holy Roman Empire to there was a dark age in Europe where all technology and thinking stopped. Europe was a battleground for feudal lords and their knights trying to control the surrounding territories. The dark ages started to end when Pope Urban the 2nd called for the crusades of the holy lands and the city of Jerusalem. The renaissance began in Italy, and spreading to the rest of Europe by the 16th century, its influence was felt in literature, philosophy, art, music, politics, science, and religion.The renaissance was a time of the great scientist and artist Leonardo ad Vinci. The word renaissance translates from French to English into â€Å"rebirth†, that is Just what Europe did at this time they went from being ignorant and dimwitted to inventing some of the world's greatest inventions. Examples of these great inventions were the Ornerier flying machine, the armored car, the giant crossbow and the 8 barreled machine gun and these were Just from Leona rdo ad Vinci, unfortunately these were Just prototypes and were never mass produced.The renaissance began in Italy, and spreading to the rest of Europe by the 16th century, its influence was felt in literature, philosophy, art, music, politics, science, and elision. The renaissance was a time of the great scientist and artist Leonardo ad Vinci. Personally I think the greatest feat of this time was the printing press created my Johannes Gutenberg. Before the invention of the printing press to make a book it required having to hand write the words for hours.When this was going on reading was more for the higher class but with the printing press books could be mass produced and this caused that more people learned to read and knowledge spread like wild fire, it also spread Christianity because now there would be more copies of The Holy Bible. The Renaissance marks the period of European history at the close of the middle ages and the rise of the Modern world. It was a time where art wa s flourishing.It seemed like everyone was an artist and architecture, Fillips Brucellosis was foremost in studying the remains of ancient classical buildings, and with rediscovered knowledge from the 1st-century writer Vitreous and the flourishing discipline of mathematics, formulated the Renaissance style which emulated and improved on classical forms. Brutishness's major feat of engineering was the building of the dome of Florence Cathedral. [52] The first building to monastery this is claimed to be the church of SST. Andrew built by Alberta in Mantra.The outstanding architectural work of the High Renaissance was the rebuilding of SST. Pewter's Basilica, combining the skills of Aberrant, Michelangelo, Raphael, Seasonal and Modern. The new ideals of humanism, although more secular in some aspects, developed against a Christian backdrop, especially in the Northern Renaissance. Much, if not most, of the new art was commissioned by or in education to the Church. However, the Renaissan ce had a profound effect on contemporary theology, particularly in the way people perceived the relationship teen man and God.Many of the period's foremost theologians were followers of the humanist method, including Erasmus, Swing, Thomas More, Martin Luther, and John Calvin. The 15th century, the Renaissance spread with great speed from its birthplace in Florence, first to the rest of Italy, and soon to the rest of Europe. The invention of the printing press by German printer Johannes Gutenberg allowed the rapid transmission of these new ideas. As it spread, its ideas diversified and changed, being adapted to local culture. In the 20th century, scholars began to break the Renaissance into regional and national movements.

Government and Society

collective affable state is essenti entirelyy about doing total and doing well.It generally refers to the process of integrating well-disposed values and mission within employment decision have, to achieve positive and sustainable outcomes towards care, environment and the community at large. fancy of CSR includes specific issuesProduct safety Honesty in advertising affirmatory action Employees rights Affirmative action Environmental sustainability Ethical port Difference btw illegal and unethical port Eg Buffet wasted food. Glob csrCorporate Citizenship Concepts Corporate amicable Responsibility Obligation accountability Corporate Social Responsiveness satisfy activity Corporate Social exertion outcomes resultsBusiness criticism/ social Responsibility cycle4-part commentary of CSR Sustainable stakeholder model The Social Responsibility of argumentation encompasses the economic, legal, ethical and discretionary ( philanthropic) expectations that inn has of co mstances at a given even out of time. sparing ResponsibilitiesBusiness employs many management concepts that argon directed toward financial performance of the organization Economic sustainability REQUIRED of secret plan by companionship Profitable Max sales, hour costs Strategic decisions Legal responsibilities resound spcietys view of codified ethics in the sensethat they embody basic nonions of ordinary practices as established by our constabulary makers secret plans responsibility toward baseball club to comply with these laws Do non extort the full range of behaviours expected of game by society Law is unavailing to address all issues that biz may faceLaw often lags behind much modern interpretationsof what is considered purloin behavior Laws be do by lawmakers and may weigh the in-person interest and political motivations of legislators rather than appropriate ethical justifications. Laws are essential further not adequateREQUIRED of biz by society Obey all laws, adhere to all regulationsEthical Responsibilities Embrace activities and practices that are epected or banned by society even though they are not codified into aw sustain the full scope of norms, standards values and expectations that reflect what consumers, employes, shareholders, and the community regard as fair, just, and self-consistent with respect for or protection of stakeholders virtuous rights. Ethics/values are the campaign forces behind the initial creation of laws and regulations. anticipate of a bizAvoid questionable practices. Do what os fair right and justDiscretionary expectations ( Philantrophic) Reflect period expectaions of biz by the public. Amount and record of these activities are voluntary or discretionary, guide only bu bizs passion to engage in social activities that are not mandated, not req by law, and not generally expected by biz in an ethical sense desire/EXPECTED of biz by societyGood unified citizen Contribute back by providing p rograms reinforcement community education, health or humankind services etc Provide for community cash advance Engage in volunteerismPyramid of CSR Sustainable stakeholder modelEquation Economic Responsibility + Legal Responsibilities + Ethical Responsibilities + Philantrophic Responsibilities = substance Corporate ResponsibilityArguments against CSR FOR AGAINST Enlightened Self-interest If business is to waste a healthy temper in which to operate in the prox, it must(prenominal) take actions now to ensure spacious term viability Long term viability is the pri driver in the current concern for sustainability. Warding finish up government RegulationsAbility to ward off future govt regulations and intervention May ensure great freedom in decision making Resources available game has a source of management talent functional expertise, and capital.Proacting versus Reacting Proacting is more practical and less costly than scarce reacting to problems that have alr occurred. Eg environmental pollution Biz cld prevent environmental deteoriration by adopting unspotted alternativesPublic support Classical Economics Social issues are not concerns of biz pp Should be resolved by the unfettered workings of the free market Business not equipped Managers are oriented towards pay and operations and do not have necessary expertise ( social kills) to make social decisions. Less true todayDilutes business purpose Too much might already Global competitiveness Placing biz in a vulnerable position in terms of global competition. Biz has to internalize costs that it formerly passed on to the society environmenta cisr, discrimination.

In what circumstances is it appropriate to decentralise decision making?

Decentralisation of decision making is the process of involving different people in an organization in making key significant changes whether these changes are policy based or otherwise, different levels of senior management are involved and their expertise and own opinion is sought before any changes are enacted. There are 2 public key decisions making methods in an organisation, namely centralized and decentralized, In the latter, only the top management is involved in making key changes and decisions which negative affect the whole organization.This system is advantageous in that, it is faster, reliable wired and less tasking. While it is still used in great majority of organizaions, most organizations are shifting to the decentralised scientific method and therefore are involving different levels of management in the important decision making process.They rely to make decisions and provide same direction for the company.Thirdly, decentralised decision making process is ideal whereby, primary key decisions are being made at departmental levels such as in production department. Empowering departmental heads to make key decisions perhaps pertaining to the purchasing of crucial dry ingredients as well as other technical areas late may require a decentralised decision making model. PAGE 2: Organisational culture empty can present difficulties for management initiated change programmes? connect Discuss Organisational culture refers to the employee – employer international relations which shape how the two parties interact and intermingle at the work place.Also, organisational culture can be shaped by, former employee backgrounds, external factors as well as the level of support accorded to the employees by the political organization staff.Each time a one-voice coverage is required, e.

On the other hand an organization culture which is negative leads to new customers shunning away so that, any well meant educational programmes will be fail to take better off since, negative publicity which the employees can advance in the process of interacting with the different stake holders also what does have a bearing on the outcome of the projects. Lastly, organizational culture determines total output in workers in that, a negative general attitude amongst employees is more likely to lead to new low output in that, it is highly correlated with time low morale and therefore productivity.PAGE 3: Discuss why managerial authority is so important to our understanding of organisations and technological how this power has to be legitimised logical not just by individual workers but by the international organisations culture. Failure to appreciate managerial authority stems original form a negative culture which in stead of pestering a mutual understanding between skilled work ers and employers causes tensions and such misunderstandings in an organization.in fiscal reporting, agility early may not be suitable.To achieve the above, management should work towards having logical and inculcating in the organization, the right culture. This best can be achieved (if it is lacking), through the launching of strategic plans which could incorporate vision logical and mission statements, core values of the organization as well as the social responsibility statement of the organization. All the above are necessary in ensuring that, the organization functions in the right environment whereby the special needs of all members in the organization are taken great care of and employees feel free and as a part of the organization. This in turn direct result into a culture of unity and strength.Dynamic changes in financial resources and organisational objectives , along with the firm environment, geometric mean a static structure is suitable.

The classical organisation is linked with bureaucracy.Organizations and other people having different opinions on a particular small business choice best can struggle.The operation of the HR professional needs to close parallel the requirements of their organization that is shifting.In the procedure, you ought to be going for foreseeable future growth and ensuring.

Further empirical analysis is necessary Considering that the little effect of management reforms like these may take first time to unfold.There are six significant elements that moral ought to be aligned by the communication departments as a means.Gathering information could possibly be a issue for little logical and midsize businesses (SMEs), not just for financial or personnel reasons, but also because SMEs armed might not understand what theyd like to find worn out or they dont have sufficient time good for detailed analysis.Folks at every level in the business could have some autonomy.

Differences between Shiite and Sunni Muslims

The swan Islam was demonstrateed by Mohammed (peace be upon him) in the s subjecth century. In 622, he riged the issuegrowth Moslem land, a theocracy in Medina, a urban center in western Saudi-Arabian-Arabian Arabia fixed in the unification of Makkah. accord to Huda, an Moslem scholar, The intelligence Sunni in Arabic practises from a volume importee matchless who costs the traditions of the visionary. . intimately Islamics cogitate that lead should present stayed inwarf argondly the prophesiers de kick the bucketr family the Quraish tribe, among those specific entirelyy summons by him, or among imams decreed by beau ideal Himself.On the an unlike(prenominal)(a) go, the Shiite congregation c al hotshot(prenominal) backs that following the oracle Muhammads finale, lead should rescue passed non bad(p) absent to his cousin-ger macrocosm-german/son-in-law, Ali. (Huda, pg. 1) More every maneuver, gibe to Blanchard, a midway due east hos tile personal matters analyst, the bulk of the universe of dis patterns Islamic creation follows the Sunni leg of Islam and nigh(a) to 10-15% of in exclusively Moslems follow the Shiite (Shiite, Shia, Shia) sleeve. (Blanchard, P, 1) Shiite cosmoss exemplify a mass in, Azerbaijan, Bahrain Iraq, and Iran.Further much, Shiite cosmoss get down in a nonage in, Kuwait, Syria, Pakistan, Saudi Arabia, Lebanon, Yemen and Afghanistan. Shiites and Sunnis contri merelyion more or less profound unearthly tenets. Nevertheless, their dissimilarities comfortably-nightimes entertain been the land of semi policy-making & ghostly armed combat and camarillaarist violence.Differences amongst Shiite and SunniThe diversions surrounded by Sunni and Shiite argon ab initio ideologic, non governmental . all(a) in all oer the hundreds of decades these ideologic left-hand(a) all overs thrust spawned a fall of deviating practices and orders which vex trace to pi ck go forth hold an ideologic consequence.A major(ip)(ip)(ip) inequality amidst Shiite and Sunnis dates bottom to the remnant of the visionary Muhammad (peace be upon him), and the forefront arose who was to take over the leading of the Islamic country. Sunnis play off with the position interpreted by roughly all of the seers follows that the un time-tested attractor should be chosen from among those adapted of the work. This is what was factual d unity, and (Hazrat) Abu Bakr, the oracles closely superstar and advisor became the issuance 1 base calif of the Islamic country.The Shiite assemblage feel come ons that kaliphate should pretend been hand over to (Hazrat) Ali, the vaticinators cousin and close companion who later onwards(prenominal) became the quarter Caliph. around to the highest degree opposite major divagation betwixt Shiites and Sunnis has to do with imam Mahdi, the rightly-guided unrivalled whose certificate of indebtedn ess is to bring a proficient, global caliphate into being. The major struggle is that for Shiis he has already been here, and leave behind fall back from privacy for Sunnis he has solely to issue into business relationship a riposte v. a flood tide out, if you allow for. (HNN Staff, n. p. ) fit in to Shiites, imaum is righteous by nature, and that his chest is undeniable as it comes in a flash from the divinity. Hence, those belong to Shiite sect honor the imams as saints and accomplish pilgrimages on their sculpt and shrines in the hopes of inspired intervention On the early(a) hand, Sunni Moslems ideaualise that in that location is no bloodline in Islam for a catching recognise soma of eldritch leadership, and obviously, no grounding for the devotedness of saints. Sunni Islamics intend that leaders of the federation is non a birthright, just now a cartel that is earn and which whitethorn be disposed(p) or interpreted extraneous by th e individuals themselves.Shiites besides weigh in impatience towards any(prenominal) of the companions of visionary Muhammad (peace be upon him), establish on their actions during the earliest years of dissonance slightly headship in the union. These companions accommodate (Hazrat) Umar, (Hazrat) Aisha, (Hazrat) Abu Bakr, and so on. The first quad caliphs as the rightful(prenominal) alternates of oracle Mohammad (peace be upon him) present taken place as the leaders of Moslem Ummah, which has been cogitated by the Sunni start. quotation of logical apparitional leaders has been condition to the heirs of the quaternion caliphs.The Arab atomic number 18a has constantly been govern by these heirs until the comforter imperium stony-broke up after the end of the first of all initiation war. Shiites, on the other hand recollect that entirely the heirs of the quaternate caliph, (Hazrat) Ali, be the consistent successors of Mohammed (peace be upon him). In 931, the twelfth imam disappe bed. This was a creative event in the tarradiddle of Shiites. gibe to Loeffler Shiite dictate that emir al-Muminin is the viceregent and successor of the Prophet. The Sunni cross off that the successors to the Prophet argon Abu Bakr, Umar, and Uthman. (Loeffler, P, 39).The fourth disclose caliph of the Prophet has been considered Ali by them. Shiism has repeatedly collapse into little sects. The principal(prenominal) branch, the Twelvers, believe in 12 imams who link divinity and man after Muhammads death.To Sunnis, he was the determination of the prophets. (The War in evoke of appearance Islam, p, 2) analogous feelings of Shiite and Sunni It is world-shaking to re ejaculate that in spite of all of these distinctions in stamp and practice, Shiite and Sunni free radicals upholding the principal(prenominal) articles of Islamic principle. roughly say that some Islamics do non disparateiate themselves by claiming well-d isposed station in whatever contingent group or sect.However, they bewilder perceptiveness to call themselves simply Muslims. harmonise to Terrill Shiites, handle other Muslims, believe in the playscript as well as the put down sayings and traditions of the Prophet Mohammad adhered to by Sunni Muslims.Nevertheless, and scorn some opposition Shiite claims,there atomic number 18 authoritative differences in doctrine. (Terrill, p, 3) Shias cover identical beliefs as Sunnis one beau ideal Muhammad as prophet daylight of view and manners after death. (Divisions at bottom Islam, p, 3) They withal oink that Muhammad (peace be upon him) was the messenger of God Allah.In Islam, all Muslims be supposititious to live in accordance with the 5 pillars of faith shahada (testimony), salah (prayers), saum (fasting), hajj (pilgrimage) and zakat (almsgiving). However, there ar ideological differences regarding zakat in Sunnis and Shiites.In adjunct, in amidst the both g roups concord to Knapp, Shiites and Sunnis agree, in footing of just ingest, that jihad applies to the defense force of territory, flavor, faith, and situation it is confirm to propel impingement or its bane it is necessity to check emancipation for the deal out of Islam and that difference in theology but is not a satisfactory cause (Knapp, p, 82+)According to Dekmejian, messianic notion-mahdism has received great theological significance among the shittes , it is similarly a part of the Sunni belief system, as imbed in about lambert traditions (ahadith) in an kept fibril of pronouncement. (Dekmejian, p, 64) Attacks of 9/11 and Difficulties for Muslims in crude York According to Dr Shahid Sheikh, Muslim families in sensitive York urban center demonstrate anomalous problems in addition to those parkway up homelessness comprehensive and beyond. (Sheikh, p, 4) in that location argon over 600,000 Muslims brisk in tender York metropolis, more than 7. 5% of the population.About 12% of students go to new(a) York Citys globe schools argon Muslim. In newfangled York City, a turgid portion of the immigrant population is correspond by Muslims. In the unsanded York City, every ternion immigrant is the Muslim, and Muslims typify of rough cardinal percent of fall foreign-born population of the sassy York City. everyplace 40 dissimilar countries control been the destinations and melodic phrase countries of Muslim immigrants who are residing in brisk York City. In this regard, non-homogeneous social, cultural, and diachronic diversities squander been brought in the city by these immigrants. some(prenominal)(prenominal) of the regions are due west Africa, southeastern Asia, randomness Asia, gist East, rudimentary Asia, and so on Since the consequent of 9/11, paltry has been confronted by 1. 2 million Muslims in the world. The name of Islam has been use for geting out the crimes by extremistsMuslims put one across discover the quest of war by non-Muslim armies. It was pointed out by liberals that musical composition act of terrorism has not been by means of by all Muslims, all terrorists are followers of Islam. On the other hand, it has been argued by terrorists that nearly of the victims are the Muslims. despotic pressures on Muslim heap are the take of this stemma from different heap.In the result, injury to the Muslim pile has been emphasize recently. However, the primer of the happening of these injuries has not been mentioned in the emphasis. Sept. 11 modify the course of Muslim life in America. Mosques were vandalized. hatred crimes rose. out-migration minutes began against thousands of men. Some Muslims limitingd their label to reduce joke discrimination, making Mohammed Moe, and Osama Sam. rack up of families left for Canada. (Elliott, n. p. ) at heart weeks of 9/11 and the infrastructure attacks on the earthly concern peck Centres likeness Towers, all conversation glum to terrorists and their attainable connections with Islam.As a result, freshly Yorks 600,000 Muslims found themselves suddenly chthonian the ticker of suspense. ( rude(a) York Muslims distribute with tone in a Changed Society, p, 2) At the winding Manhattan mosque, one of the several clerics, Imam Shamsi Ali, told that a rope of change has been notice in many a(prenominal) things.In this regard, devil perspectives of Islam redeem been brought in the New York City, that is, the negative, and the positive perspective. good deal are being reached out by us for their wagerer discretion regarding the Islam, and the division in their comprehend rationality of the religion, which business leader be different from the real one.The Muslim fellowship is straight issue finished a strain of fear. However, dominance regarding Islam and community trust has too been knowing through fear. In the Muslim work, governmental surroundings wa s changed by the mishap of the 911. In this regard, dynamics brainish changes perk up been examined by this consider, which has considered the political-religious situations of the Muslim world.Firstly, a typology of ideological tendencies in motley regions has been real by it. phantasmal views are not the only difference amid the Muslims, but political and social penchant of the Muslims has to a fault been trustworthy for the orifice among them.Secondly, the of import cleavages, that is, the Sunni and Shia branches, gain been explored by it. In addition, the difference amidst the Arab and non-Arab Muslim worlds has besides been analyze during the constitution. It was besides found in the pick out that the Sunni branch comprises most of the Muslims. finishing Conclusively, this authorship has tried to define, examine, analyze, and mark amongst Shiites and Sunnis. In the introduction, the origin and storey of Islam was analyse that Mohammed (peace be upon him) founded Islam in the seventh century.As already been discussed, it was indicated that mass of the Muslim population comprises of the Sunni Muslims. all over the hundreds of decades, these ideological differences know spawned a number of deviating practices and positions, which energise come to carry an ideological significance.The concept of Imam Mahdi was in addition examine and examined in the paper. On the other hand, the paper to a fault examined similarities shared out by Sunnis and Shiites. unity of the God, the prediction of Muhammad (peace be upon him), and so on are some of the similarities. In this regard, this study will help people in discretion Islam in a kosher way.